Data integration in travel technology involves combining data from multiple sources to provide a unified view of travel information, enhance decision-making, and improve operational efficiency.

Combining data from various sources, such as booking systems, customer databases, and supplier information, creates a comprehensive view of travel data. This unified view helps in managing and analyzing information more effectively.

Enhanced decision-making is supported by integrated data, allowing travel agencies and companies to make informed decisions based on accurate and complete information. This improves strategic planning and operational choices.

Improved operational efficiency is achieved through streamlined processes and reduced duplication of efforts. Integrated data helps automate workflows and synchronize information across different systems.

Overall, data integration in travel technology provides a unified view of information, supports better decision-making, and enhances operational efficiency, contributing to more effective travel management and planning.